Homeworks
Your Perfect Home

This 30-second broadcast commercial conveys this regional custom home builder's affordability, room for customization, and easy process that helps customers transform their ideas into the home of their dreams. Working with the client's ad agency, the commercial builds upon the existing look and feel developed for direct mail pieces, using "picture your perfect home" as the theme for the spot.

Through the use of stock video and motion graphics, the spot targets an emotional appeal that both elevates the image and reflects the quality of the Homeworks process.