Lexington Medical Center
Rapid Response

A 60-second broadcast highlighting Lexington Medical Center's unique critical response team. Tasked with producing
a spot that highlights the safeguards in place to continually monitor patients’ condition, we created a montage of actual critical care hospital workers converging in real time. The spot captures LMC’s unique ability to respond to patient emergencies at a moment’s notice anywhere in the hospital with top specialists trained in stabilizing patients in crisis.