South Carolina Education Lottery
Lizard Man

The Lottery selected ConstantNow to produce their latest commercial campaign based around the infamous (some say real) monster from Bishopville, SC that was first sighted in 1988. The four broadcast spots focus on the re-emergence of Lizard Man due to the popularity of the Lottery's Palmetto Cash 5 game. Teaming with a Hollywood makeup and prosthetics company to create a full body monster suit, the Lizard Man comes to life as a reclusive, yet good-natured part of the rural community.

Shot in two nights around the Columbia and Bishopville areas, the four spots follow a fictitious news crew that accidentally stumbles upon the Lizard Man as they cover the production of a new commercial campaign. The crew then chases the beast through the continuing story to reveal him winning the grand prize in the final spot. Using parody and an graphic style that mimics current news formats, the series of spots are the foundation of a campaign including appearances, special signage and Lizard Man game cards.