Yale University Press
“Encounters”
Working with our partners at Truth Function, we produced an array of marketing materials for the pilot of a new language program. Encounters: Chinese Language and Culture is a milestone in the development of an ambitious new approach to teaching Mandarin Chinese. The result of a partnership forged between the China International Publishing Group and Yale University, the Encounters project will result in the creation of an innovative set of materials for teaching Chinese as a second language.
Shot entirely on locations across China, the program strives to engage students by providing exciting learning opportunities in an unprecedented range of media and promoting understanding of the Chinese people, language and culture.
“Encounters”
Working with our partners at Truth Function, we produced an array of marketing materials for the pilot of a new language program. Encounters: Chinese Language and Culture is a milestone in the development of an ambitious new approach to teaching Mandarin Chinese. The result of a partnership forged between the China International Publishing Group and Yale University, the Encounters project will result in the creation of an innovative set of materials for teaching Chinese as a second language.
Shot entirely on locations across China, the program strives to engage students by providing exciting learning opportunities in an unprecedented range of media and promoting understanding of the Chinese people, language and culture.
